If you reached this post, you may already know of why turning ideas into a reality with the help of a professional writer can boost your business’ profitability and productivity. Investing in a professional writer for your website makes as much investment sense as hiring an architect to design your office complex. 

Business leaders who understand return on investment (ROI) know how their investment in professional, well-written, search engine optimized (SEO), website copy quickly justify the initial cash outlay. They know how to turn ideas into reality because they know how to delegate work to an efficient, experienced professional. 

Why is Turning your Ideas into Reality Difficult?

Workforce development and business strategy consultant, Glenn Llopis, in Forbes, wrote:

Converting an idea into a reality (regardless of the required investment of time and money) is never an easy task. In fact, it is extremely difficult.


Glenn Llopis, Forbes


Turning an idea into writing requires uninterrupted blocks of time.
Converting an idea into reality requires time, energy, and initiative.

Turning ideas into reality means acting upon them. As long as the ideas stay in your head only you can act upon them.

Getting the ideas out of your head and turning them into reality means acting on them yourself. Alternatively, you might turn the idea into expressions to communicate to others.

Expressing Your Ideas

You might manifest the expression of an idea through something as simple as pointing to a hammer to indicate, “Bring me that hammer.”

For business leaders, though turning ideas into reality often means something much more complicated than pointing at a cup of coffee. It generally means getting trained professionals and other co-workers, partners, and collaborators professionals to buy into the idea. It means explaining, expressing, and convincing.

Idea communication requires that you yourself get the idea clear inside your own head. Sometimes, ideas may not come to you as clear, actionable statements. Ideas of any degree of complexity require organization, and language provides an effective organizational medium.

You might manifest the expression of an idea through something as simple as pointing to a hammer to indicate, “Bring me that hammer.”
You might manifest the expression of an idea through something as simple as pointing to a hammer to indicate, “Bring me that hammer.”

Turning Your Ideas into Reality Means Getting Them into Writing

Until you get a complex idea out of your head and into words, it is stuck there. You can act upon it yourself, if you have time and the energy to do so. However, it has been my experience that most actionable business ideas come from the busiest people in the company … people who may not have large blocks of time to act on them.

As long as you have the idea stuck in your head, no one but you knows about it. No one else can provide feedback on it. No one  else can act on it. No one else can pass it on to someone who has the time, skills, or knowledge to deal with it. Nothing happens.

You can act upon your business idea yourself. Do you have large blocks of time to do so?
Quality work requires concentrated, uninterrupted time and effort.

The Idea Transformed in Words Becomes a Shareable Concept

Once you get your idea out of your head and into words you can communicate it to other people. Again, that may come as a simple expression, such as telling your administrative assistant to make a phone call to a site boss.

However, more complex ideas turning more complex ideas into reality generally means putting them into writing. Ideas, once they have been transformed into writing, become easier to communicate.

You can more readily examen them and make modifications. Words in a file in an electronic file or on paper ease rearranging, modifying, and editing. They become transportable concepts accessible for feedback from other people, including experts.

Once you get your idea out of your head and into words you can communicate it to other people.
Ideas expressed as words become transportable concepts accessible for feedback from others.

Things that You Can Do with an Idea in Writing

Turning your ideas into reality through words means that you can …

  • Ask for feedback
  • Delegate Tasks
  • Create deliverables
  • Communicate
  • Explain
  • Express
  • Instruct
  • Take action with the help of your …
    • Business team
    • Collaborators
    • Partners
    • Clients
    • Friends
    • Customers
Turning your ideas into reality through words.
Turning your ideas into reality through words.

You Can Easily Transform Written Words into Deliverables

You can turn your written words into a number of deliverables. An idea converted into words can become …

  • A blog post used to attract new visitors to your website
  • An advertisement
  • A business proposal
  • A request for funding
  • A “thank you”
  • Website copy for a new product new line
  • Landing page copy that can help you get build your email list
  • An email campaign
  • A description of how to get the most from your product or service
  • A white paper that describes the technical differences between two products
  • An instruction sheet
  • A user’s manual
  • A directory
  • A product description
  • A safety warning
  • A website disclaimer
  • A piece of text for your FAQ to save your phone reps countless hours explaining to frustrated customers, or
  • A policy, rule, or regulation
You can easily transform written words into deliverables.
You can easily transform written words into deliverables.

Writing Takes Time, Skill, and Practice

Obviously you can turn your ideas into reality by getting them into words yourself. That’s a great option if you have the time, energy, skill, and will to do so.

However, not everyone likes to write; some people really dislike it. Others don’t mind writing, but may lack the skill or do not write interesting engaging texts.

Writing takes time, skill, and practice.
Writing takes time, skill, and practice.

The True Normal: Few People Are Writers

That’s okay. Research shows that only …

about one-quarter of [surveyed] … teachers describe their students as very good (21%) or excellent (3%) when it comes to [ability to effectively organize and structure writing assignments].  … Yet …, more teachers describe their students’ performances as ‘fair’ or ‘poor’ than as ‘very good’ or ‘excellent.’


Pew Research Center
Only about 3% of students have excellent abilities to organize and structure writing assignments.
Only about 3% of students have excellent abilities to organize and structure writing assignments.

So, consider yourself normal if you have ordinary writing skills. If you do not like writing, likewise, consider yourself normal:

It is common for students … to dislike and/or avoid the writing process. Many students feel writing takes too long. For some, writing is a very laborious task because there are so many sub-components which need to be pulled together. For others, the reason lies in some processing difficulties, such as dyslexia or dysgraphia.


Regina G. Richards, LD Online
If you do not like writing, consider yourself normal!
If you do not like writing, consider yourself normal!

Getting Your Words Into Writing with the Help of a Professional Writer

Regardless of why you may have had turning ideas into reality by converting them into words, your business probably has a number of tasks that require writing skills. A professional writer has the skills to efficiently turn your ideas into well-written, engaging, interesting, search engine optimized copy for your business website.

15 Ways to Get Your Ideas Into Writing with a Professional Writer
15 Ways to Get Your Ideas Into Writing with a Professional Writer

Here are 15 of ways that you can get the idea out of your head and into text with the help of a professional writer:

  1. Have a writer interview you.
  2. Write a rough draft yourself and have a writer clean it up.
  3. Put together an outline and ask a writer to write it up.
  4. Brainstorm your ideas on a sheet of paper, sticky notes, notebook pages, or somewhere else. Have a writer organize them into an outline that you can review. With your feedback, a skilled professional writer can turn it into text.
  5. Make a phone call to a writer, and explain what you want to do with your idea.
  6. Send the writer an email explaining how you would like to express your idea.
  7. Make a recording of your ideas. Your writer can have it transcribed and turn into clean organized well-written text.
  8. Make a video of yourself explaining the idea. Use a whiteboard or props to help you explain it.
  9. Discuss your idea with other people on video or in a voice recording. Send the recorded conversation to your writer.
  10. Invite your writer to meetings where you discuss the idea. Whether a face-to-face meeting, audio conference, video conference, or phone or Skype call, your writer can get a feel for the subject matter.
  11. Have your writer visit your business site. Take him or her on a tour of the site, stopping to look at things and talk to people related to your idea.
  12. Send a link of something that demonstrates your idea.
  13. Carry a notebook or your cell phone with something like Google Keep. Jot down ideas and thoughts wherever and whenever they come to you. Pass them on to your writer.
  14. Tell your writer enough about the idea to go around to your co-workers or collaborators and ask them what they think about it. Then have your writer compile a summary to edit and tweak.
  15. Provide examples of similar ideas to your professional writer, and have him or her write it up with your angle.
Have a writer interview you to start turning your ideas into reality.
Have a writer interview you to start turning your ideas into reality.

These are just a few techniques to turn ideas into reality with the help of a professional ideas. Choose the ones that work for you. As you gain experience working with the writer, you’ll come up with more techniques to turn your ideas into words. When you do, let me know; I might like to try some of them myself!

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