Not sure how to work with a professional writer? Don’t worry. A seasoned copywriter observes his or her clients and adapts to their work styles. A pro makes it easy to get your ideas into writing.
A skilled pro can turn your ideas into copy for blog posts, web pages, white papers, social media posts, email campaigns, articles, press releases, and product labels. Or, he or she can help you communicate your business ideas to co-workers, friends, and family.
Learning how to work with a professional writer can help your business staff too. It saves employee time. It also saves your business money. Efficient outsourcing ensures that your website copy stands as a high-quality asset. Finally, hiring a writer lets you and your staff focus. So, they can do what they do best, rather than getting distracting by unwanted writing duties.
Find a Pro Who Adapts to Your Communication Style
Everyone expresses their ideas differently. Some people like talking. Others prefer to send an email bullet list. And, a few like to write everything out and have someone organize and polish it. A good writer can adapt to your communication style. A professional makes it easy. Look at the following tips to see which communication style would best help you work with a copywriter.
How to Work with a Professional Writer
Professional writers have experience getting busy peoples’ thoughts into words. Here is how to work with a professional writer, so that you can get your brilliant business ideas in front of your target audience:
1. Try an Interview
A skilled writer interviewing a business leader can get original thoughts into writing. Nothing paints a picture of a brand better than its staff’s own words.
By setting up an audio- or video-conference, your copywriter can make interviews a snap. And, a writer with experience working with busy professionals can record it. Once recorded, he or she can use an app, such as Rev, to transcribe the whole session.
So, your press release or blog page will have your exact words. And, don’t worry if they didn’t come out just right; a talented writer can fix that too. You can work with the writer, collaboratively editing the text. That makes it easy to weed out extraneous details or add information as you go along.
Your interview can last a few minutes. Or you and your team might need a very long, extensive session. Regardless of the meeting length, expect some follow up questions once the writer reviews the recording.
2. Simply Talk with Your Writer
Most people speak more freely than they write. Not only that but, when they talk, their personality and character come to light. That is not true with emails and texts.
Many topics do not require a formal interview. Often, a simple phone call or face-to-face meeting gets the information in the air. If you prefer to discuss a writing topic, just let your writer know.
3. How to Work with a Professional Writer Through Audio or Video
Giving your writer an audio or video file works much like interviewing. Your writer can transcribe your words, and it makes it easier for him or her to use your voice in the written document.
If you decide to go this route, you will not have the writer’s questions prompting you to fill in some of the blanks. So expect more questions once the writer reviews the content. Your writer may want to know more about your audience, clarify parts of the recording, or request additional information or references.
4. Share an Existing Document
Perhaps you or a colleague already wrote something up: copy for a blog post, white paper, or product description. But, it needed work. Or maybe you have a document similar to what you want, but you need it written in your brand voice.
Any of these might require a total rewrite, some narrative examples, data verification, or simply a grammar check. Review it with your writer. And, get it out of your files and onto your website before it gets stale.
5. Hand Off Some Handwritten Notes
When working with busy executives flexible writers stay on board. Sometimes, a business leader communicates a great idea by writing it on a napkin. If you randomly jot down ideas or take notes in meetings or while reading, save them. Your copywriter may be able to turn them into content.
Of course, more complete notes mean better communication. But, don’t put off getting the information to your writer. Even messy or incomplete notes provide a base to build upon. If you cannot hand them over personally, take a snapshot and send them via email. And, expect your writer to have questions once he or she moves on them.
6. Send an Email
Look for an email or contact form on a well-established writer’s websites. An explanatory email with attached references may get the idea across.
Write the email as best suits your communication style. Include pdfs, links, or images to help explain. And, never forget to CC those collaborators who need to be in on the process.
7. Put Together an Outline
Some business professionals like the structure and organization of an outline. A well-designed outline serves as the framework upon which a writer can develop a rough draft.
With the structure in place, your writer will understand flow and content. Sub-themes turn into subheadings on a website, and it all fits together. As with the other techniques, expect to answer a few questions.
8. Write a Rough Draft Yourself and Have a Writer or Editor Clean It Up
Some people struggle to express their ideas without writing them out first. But, perhaps they lack experience writing SEO text or using active voice. Or, maybe they simply do not have time to polish the document.
If you like writing, it’s perfectly acceptable to pass on your rough. Your writer should know how to get it in shape to go live.
Some companies hire writers to simply improve and standardize the style of documents written by key staff. Others simply work with an editor or a proof-reader.
Now You Know How to Work with a Professional Writer
These are just a few ideas about how to work with a professional writer. Contact one today, and let him or her know how you would like to get your thoughts into words. However you express your ideas, your writer should know how to make them perfect for your website, emails, or blog.