If you reached this post, you may want to turn some of your business ideas into a reality. Perhaps you have thought about working with a professional writer.
Boost your business’ profitability and productivity by investing in a professional writer. It makes investment sense, like hiring an architect to design your office complex.
Business leaders who want a return on investment need professionally written copy:
- well-written for optimum readability
- correct grammar and spelling
- search engine optimized (SEO)
- original (plagiarism-free)
- speaks brand voice
- accomplishes critical business goals
Why is Turning Your Ideas into Reality Difficult?
Workforce development and business strategy consultant, Glenn Llopis, in Forbes, wrote:
Converting an idea into a reality (regardless of the required investment of time and money) is never an easy task. In fact, it is extremely difficult.
Glenn Llopis, Forbes
Turning ideas into reality means getting them into tangible form. As long as the ideas stay in your head only you can act upon them. Once you turn your idea into words, you have a launch point and means to tell others.
Hiring a Professional Writer to Express Your Ideas
Expressing an idea can be as simple as pointing to a hammer to say, “Bring me that hammer.”
Business leaders, though, often need to express much more complicated ideas. And, the successful ones know the value of effectively communicating those ideas. Effective expression built on your ideas can move products and services.
Sometimes, ideas may not come to you as clear, actionable statements. An experienced writer can organize them for you.
Turning Your Ideas into Reality Means Getting Them into Writing
A complex idea in your head can fade unless you get it into words. Or, it can get stuck there without action.
You can act upon it yourself, if you have enough spare time and the energy. But, actionable business ideas generally come from the busiest people. Hence, they come from people who may not have large blocks of time to act on them.
Getting ideas into writing gets them on the table. Customers and coworkers can act on them. They can pass them on to others for more action. Busy people need someone to help them get their ideas into words.
Transformed Into Words, Ideas Become Shareable
Once you get your idea out of your head and into words you can tell other people. Turning more complex ideas into reality generally means putting them into writing. When a writer transforms your ideas into words, they become sharable.
As words, you and others can examen them and polish the ideas. They become transportable concepts. Words make them accessible for feedback from other experts.
Hiring a Professional Writer Charges Your Idea
When hiring a professional writer to write your idea up, you can do so much more with it:
- Get feedback
- Delegate to your business team
- Create deliverables (see below)
- Communicate to friends, customers, and clients
- Explain to stakeholders
- Instruct website visitors
- Convert …
- website visitors to leads
- leads to prospects
- prospects to customers
- Nurture existing customers
You Can Easily Transform Written Words into Deliverables
After hiring a proessional writer, you will have written copy (text). Copy can become…
- Blog posts
- Business proposals
- Requests for funding
- a “Thank you”
- Website content
- Landing page call to actions
- Email campaigns
- Descriptions of how to get the most from your product or service
- White papers describing technical differences between products
- Instruction sheets
- User’s manuals
- Product descriptions
- Safety warnings
- Website disclaimers and disclosures
- Time-saving FAQs
- Policies, rules, or regulations
Writing Takes Time, Skill, and Practice
Obviously you can turn your ideas into reality by getting them into words yourself. That’s a great option if you have the time, energy, skill, and will to do so.
However, not everyone likes to write. In fact, many people really dislike it. Others don’t mind writing but may lack the skill or experience. Others simply may not write interesting and engaging texts.
The True Normal: Few People Are Writers
That’s okay. Research shows that only …
… about one-quarter of [surveyed] … teachers describe their students as very good (21%) or excellent (3%) when it comes to [ability to effectively organize and structure writing assignments]. … Yet …, more teachers describe their students’ performances as ‘fair’ or ‘poor’ than as ‘very good’ or ‘excellent.’
Pew Research Center
So, consider yourself normal if you have ordinary writing skills. If you do not like writing, likewise, consider yourself normal:
It is common for students … to dislike and/or avoid the writing process. Many students feel writing takes too long. For some, writing is a very laborious task because there are so many sub-components which need to be pulled together. For others, the reason lies in some processing difficulties, such as dyslexia or dysgraphia.
Regina G. Richards, LD Online
Hiring a Professional Writer
If you have been thinking about hiring a professional writer, consider the time and effort that you and your coworkers will save. Not only could it save you time and money, but it can result in quality that sells. A professional copywriter can take care of all the details, such as SEO and and other technical aspects of writing.