Working with your writer as an accountability partner for inbound marketing strategy goals can get quality content online quickly and efficiently. How are you doing on your content generation for this quarter?

  1. Is your marketing team playing against the clock each week?
  2. Is ball carrier already in the end zone before every Friday?
  3. Is your client ready to call your team for holding?
Your writer as an accountability partner. How are you doing on your inbound marketing strategy goals this quarter?
Is your business blog keeping up with its editorial calendar?

A Writer as an Accountability Partner

Inbound marketers who understand teamwork achieve inbound marketing strategy goals through accountability. Accountability partnerships center around mutual agreements in which the participants coach each other.

Accountability partnerships center around mutual agreements in which the participants coach each other.
Accountability partnerships.

A professional writer working collaboratively can function as an external accountability partner. In addition, a writer, by working proactively with your business team, can function like a mastermind partner.

A professional writer, by working collaboratively with your business team, can function like a mastermind partner.
By working proactively with your team, a professional writer can function like a mastermind partner.

The process of planning, drafting, revising, editing, formatting, and, finally, publishing, serves as a formal protocol by which business writing and editing teams provide periodic feedback on advances. Editing suggestions not only improve the final document readability and accuracy but also reinforce branding and company culture among the participants.

In an accountability partnership, the writer and business partner agree to daily or weekly feedback sessions. They encourage each other on advances, and they cooperate to overcome challenges.

Reporting on goals with mutually decided deadlines motivates partners to follow through on them. Setting goals together helps them keep things realistic, yet challenges them enough to make them interesting.

The External Accountability Partner Advantage

Some of the most productive teams include one or more outside participants. Writers as external accountability partners have a number of advantages over internal partners:

A writer as an accountability partner: By outsourcing a partner, your business gains a view from the other side of the scrimmage line.
External partners see your business from the point of view of outsiders.
  1. External Partners See Your Business from the Outside. Your customers or clients also see your business from the outside. By outsourcing a partner, your business gains a view from the other side of the scrimmage line.
  2. Outsiders Can Evaluate More Objectively. Outside partners, like a coach on the sidelines, evaluate more objectively than internal co-workers. Insiders may bias decisions based on anticipated workload or interpersonal factors.
  3. External Partners Can Focus 100% of Billable Time. Like quarterbacks watching a scrimmage play out, writers require solid blocks of time for uninterrupted concentration. Internal partners can get distracted by your business’s other goals and obligations. Taking care of customers, answering the telephone, or dealing with co-worker issues can distract internal team members. Meanwhile, professional writers, separate from the ongoing scrimmage … just like a quarterback with a good front line …, block off time to focus on writing to write quality, well-written, organized copy.
  4. Writers’ Goals Often Parallel Partnering Goals. To write a comprehensive, accurate, branded document, a writer must research and summarize project information. An accountability partner must also explore and obtain an overall understanding of a project to provide effective feedback. 
  5. Two-for-One Cost Effectiveness. An external writer must execute many of the same tasks and goals as an accountability partner. Hiring a writer that can achieve both tasks makes financial sense. Two-for-one partnering means a better return on investment (ROI).
  6. Writers and Partners Both Understand Team Culture. A writer must compile ideas and concepts and express them in your branding voice. An accountability partner must amass these same ideas and concepts to communicate in the team voice.
  7. Mutual Benefits Mean Mutual Satisfaction. Working with a writer as an accountability partner gives your business the opportunity to develop quality website copy while working on your company culture. The writer, likewise, benefits from your team’s success as partners share and review progress on goals.
  8. Partnering with Your Writer can Strengthen Professional Relationships. Both your business and your writer will benefit through sharing each others’ networks.
  9. Greater Comprehension and Writer Functionality. A partnering writer will learn much more about your business workings and customer behavior through partnering. An informed writer writes better copy, branding more effectively and creatively for your business customers.
  10. Different Backgrounds Bring Fresh Viewpoints. Your writer will likely have a background distinct from those of your business team members. At first glance, that may seem like a disadvantage. However, it brings unique skills into the team inventory. It also means that the writer can provide a unique point-of-view on objectives, goals, and copy readability and effectiveness.
Your Writer as an Accountability Partner: Different Backgrounds Bring Fresh Viewpoints
A writer as an accountability partner sees your business with a fresh viewpoint.

What Makes for a Good Accountability Partnership?

Your writer should have strengths and weaknesses different from yours; they should compliment your team’s strengths and weaknesses.

Profitable businesses generally have employees with a well-developed sense of internal accountability, or responsibility. Such organizations have managed to hire responsible personnel that work well together. They may use a formal or informal accountability partnering system.

Regardless of the level of formality, the participants in the system communicate goals among themselves and help each other keep an eye on progress on these goals.

Your writer's strengths and weaknesses should compliment your team's strengths and weaknesses.

Establishing an accountability partnering system in any business can improve its productivity and profitability. It can help unproductive, unprofitable businesses become more productive and more profitable. Even highly effective businesses can benefit from increasing the awareness of their partnering system and mutually working to fine-tune it.

The Protocol of Partnering with a Professional Writer

Effective accountability partnering, whether with a writer or an independent partner, follows a few rules or courtesies that help businesses make progress on goals.

Effective accountability partnering, whether with a writer or some other independent professional, follows a few rules or courtesies that help businesses make progress on goals.

Accepting Responsibility and Precluding Blame

Partners must accept responsibility together. They must also preclude, or avoid, blaming each other, events, or circumstances. Blaming undermines relationships and overall appreciation of actions and results.

Blaming undermines relationships and overall appreciation of actions and results.
Accountability partners must accept responsibility for actions and results.

By accepting accountability, participants must work to transform potential blame and, instead, create team solutions.

It isn’t hard to find people who are caught up in Below the Line behavior. All you need to do is look for those whose first reaction is to blame (others), complain (about circumstances), and defend (yourself), or BCD [bad conduct discipline]. 

Urban Meyer, Above the Line: Lessons in Leadership and Life from a Championship Season

Author and blogger at DevelopGoodHabits.com, Steve “S.J.” Scott suggests, …

Stop worrying about every event and start consistently asking yourself a simple but important question: “What can I do right now to make progress on this goal?”


Steve “S.J.” Scott, inDevelopGoodHabits.com
Ask yourself a simple but important question: "What can I do right now to make progress on this goal?"
What can I do right now to make progress on this goal?

Steve Scott’s suggestion probably says more than the rest of the post. Get on your goal right now. You can nearly always do something to get started.

Working with a writer who performs as an accountability partner helps your business. By reciprocating the act, your business helps your writer. That creates a mutualistic synergy that builds energy and productive relationships. 

Start to look at your writer as an inbound marketing content accountability partner, rather than an outsourcing expense. Your writer will appreciate the confidence, and you will both appreciate the ROI and satisfaction that comes from the relationship.

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