Does your business website meet your inbound marketing strategy goals? Are you satisfied with how it pulls in traffic and convert visitors to leads and leads to customers? If you do not see the traffic and conversions that you would like to see, a business website content audit may help you meet your content marketing needs.
The free business website audit tool that I describe here, Hubspot’s Website Grader, may not pick up every problem on a large, complicated site with many pages and diverse media. However, it does a nice job on smaller websites, like those that many start-ups have.
With so much content on the Internet, you need to work hard to make your business website stand out from the rest. It needs to tell readers something that they cannot find on a dozen other websites. Your site should read better than the murmur from the masses. Original content, if properly written, can get more visitors to your website and help convert a higher percentage of those visitors to leads and leads to customers.
Despite the obvious potential of blogging as a cost-effective marketing strategy, it makes good sense to look at blogging ROI before laying out the cash to get content online. Learn what figures you can use to calculate your blogging ROI.